July 18, 2007

なんのこっちゃ?

garaikaさんの『「より健康になる家」の認定に反対したい』にTB

“特定保健用食品”のような家・・・

なんのこっちゃ??

そもそも、特定保健用食品自体がよくわからない。

「薬じゃないけどなんとなく体にいいのか?」
程度の認識しか私にはない。

単にコンビニ等で売りやすくするために
頭のいい人たちが無理矢理作った商品カテゴリー

などとも感じてしまう。

で、

“特定健康促進用住宅”なんてことになるのでしょうか?

いっそのこと

“ビリーザブート住宅”のほうがインパクトがあるか?


この先、こういうことが住宅購入の選定基準になってしまうのでしょうか?

でも、「太らない家」 とか 「禿げない家」 には
少し興味があるかも・・・。 

Posted by asazuma at July 18, 2007 9:14 AM | TrackBack
Comments

朝妻さん、TBどうも。
この類のネーミング手法は住宅に用いるべきではないと思います。言葉って一時的な流行で終わることが多いですから。
「ファジー」が流行ったあとのファジー家電のような末路になったらどうするんだろって思います。それとも無理やりなネーミングが定着しなかった「E電」のような末路か(笑)。

Posted by: garaika at July 19, 2007 1:00 AM

garaikaさん
コメントどうもです。

「商品のネーミング」

最近のマーケティング手法では
ターゲットへダイレクトに呼びかけるもの
が流行っている感じです。

少し前の
「・・・・の方は見ないでください」みたいな。

ネットなどの普及でこの手のノウハウが
いっせいに広まり、あっという間に使い古される。

・・・2.0 、E・・・、デザイナーズ・・・、

毎度、何だかな~ぁ、って感じです。

Posted by: asazuma at July 19, 2007 8:26 AM

うちの実家にはファジー時代の家電がたくさんありますよ!
洗濯機に「ファジー」ボタン、炊飯器に「ファジー」ボタン。
そんなもん、あいまいにやってどーすんだ!って感じで、もはや笑いのタネです。

名前ごときでコロッとその気になる人は、物事の本質を見極められない人たちなんだろうなあと思います。

Posted by: 赫乃丈 at July 19, 2007 5:39 PM

赫乃丈さん

「ファジー」の意味を改めて調べてみました。

ものすごく“あいまい”でした。

>名前ごときでコロッとその気になる人は、・・・

赫乃丈節炸裂ですな!
でも、おっしゃる通りでございます。

はてさて、それでご自宅の方はどうなることやら・・・?
乞うご期待

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