July 17, 2008

シズル!!

『ステーキを売るな、シズルを売れ!』

というマーケティングの本を
もう随分前に読んだことがあります。

毎日、帰りに京王井の頭線を渋谷でおります。

電車を降りて改札へ向かう。
改札を抜けてすぐ右に最初の地上へ下りる階段がある。

ふわぁ〜っと美味しそうな匂いが上がってくる。

もうその匂いをかいでいると

パタパタと大きな団扇で扇ぎながら炭火の前に立つ
ハチマキ姿のおやじさんの姿までも鮮明に見えてくる。


そう!焼き鳥の匂い!!

『駄目だ!
お前はここの階段を降りるんじゃないぞ!
そのまま直進だぞ!』

という声が聞こえてくる。

「でも、きょうは一日暑かったしちょっと一杯だけ」
『おまえが「ちょっと一杯」で済むわけないだろ!』
「いや、本当に一杯だけ」
『ダメダメ!そんなことしてないで早く帰りなさい』

と、連日の攻防が続く。


それでも、なんとか踏ん張ってJR・東横線方面へと向かうと

「おっ、なんだこの甘〜くていい匂いは?」

今度はワッフルの匂いだ。

ここでもまた戦いが始まる・・・。


う〜ん、『シズルを売る』

なるほどと思う毎日である。

Posted by asazuma at July 17, 2008 1:18 PM | TrackBack
Comments

日々、戦ってるんだね!(笑)

Posted by: ノアノア at July 17, 2008 8:26 PM

ノアノアさん、どうもです!

>日々、戦ってるんだね!(笑)

そうなんです・・・

って、戦っていることを言いたいわけではなくて
シズル!匂い!雰囲気!感じ!・・・ぽい!
が大切だってことが言いたいわけで・・・

まあ、いいか(笑

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