July 17, 2008

シズル!!

『ステーキを売るな、シズルを売れ!』

というマーケティングの本を
もう随分前に読んだことがあります。

毎日、帰りに京王井の頭線を渋谷でおります。

電車を降りて改札へ向かう。
改札を抜けてすぐ右に最初の地上へ下りる階段がある。

ふわぁ~っと美味しそうな匂いが上がってくる。

もうその匂いをかいでいると

パタパタと大きな団扇で扇ぎながら炭火の前に立つ
ハチマキ姿のおやじさんの姿までも鮮明に見えてくる。


そう!焼き鳥の匂い!!

『駄目だ!
お前はここの階段を降りるんじゃないぞ!
そのまま直進だぞ!』

という声が聞こえてくる。

「でも、きょうは一日暑かったしちょっと一杯だけ」
『おまえが「ちょっと一杯」で済むわけないだろ!』
「いや、本当に一杯だけ」
『ダメダメ!そんなことしてないで早く帰りなさい』

と、連日の攻防が続く。


それでも、なんとか踏ん張ってJR・東横線方面へと向かうと

「おっ、なんだこの甘~くていい匂いは?」

今度はワッフルの匂いだ。

ここでもまた戦いが始まる・・・。


う~ん、『シズルを売る』

なるほどと思う毎日である。

Posted by asazuma at July 17, 2008 1:18 PM | TrackBack
Comments

日々、戦ってるんだね!(笑)

Posted by: ノアノア at July 17, 2008 8:26 PM

ノアノアさん、どうもです!

>日々、戦ってるんだね!(笑)

そうなんです・・・

って、戦っていることを言いたいわけではなくて
シズル!匂い!雰囲気!感じ!・・・ぽい!
が大切だってことが言いたいわけで・・・

まあ、いいか(笑

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