September 2, 2009

呼び込み

僕の事務所がある下北沢で最近とにかく目立つのは呼び込みです。

最近は改札を出て階段を下りたところ辺りで
脚立の上にのった若いお兄さんが威勢よく
「は〜い、今がチャンスです!」などと叫んでいます。

何の呼び込みかというと『携帯電話』です。

昔は呼び込みといえば魚屋さん、八百屋さん、など
新鮮なものを扱っているお店だけだったように思います。

あとは、夜のお店ですかね。

それが、下北沢に限らずどこにいっても携帯電話屋さんの呼び込みが
本当にすごいです。

そもそも、呼び込んで売り上げUPに繋がるのかどうかが疑問です。

僕のかかわっている業界ではどうでしょうか?

家、土地を呼び込みで売る?

ちょっとありえないですね。
そんなので売れたら、それはすごいことです。

「他がやっているから・・・」
なんとなくそれくらいの動機のような気がします。

こういう飽和状態になると、もうその業界はただの値段勝負になるのでしょう。

その点では、住宅業界も他人事ではないようです。

全ての仕組みが過渡期を迎えています。

そこから抜け出した人だけが成功するのでしょうね。

Posted by asazuma at September 2, 2009 5:40 PM | TrackBack
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